![]() Sonic's 1.5 billion success can be ascribed to the vehement change in market approach and western appeal. These results are not at all surprising, since the head of Sonic Team Takashi Iizuka has gone to America to establish a centralized hub for the series there. RELATED: Netflix's Sonic Prime Release Date Confirmed For December Additionally, games like Shadow the Hedgehog were already made with a western appeal in mind, not to mention the incorporation of western comic writers into the franchise's future canon, such as Ian Flynn. The Hollywood Sonic series' first movie has surpassed $149 million in box office revenue in the US, making it the highest-grossing film based on a video game in North America. Xtrend (or Nikkei Crosstrend) is a popular digital marketing news outlet in Japan, and in an article it published this week, it attributed Sonic's particular success in the United States to the power of its design and the sense and energy of "coolness" the titular character radiates. ![]() It appears that the future of the Sonic franchise lies in the free-to-play market, but Xtrend might have different thoughts regarding the matter. VGC strengthens its point by including the download numbers of Sonic Dash, which had already surpassed half a billion downloads as of 2021, and Sonic Speed Battle, which has cleared 94 million downloads as of April this year. This big number includes the sales garnered from these endless runner games and their microtransactions, in addition to Pachinko (arcade) slots in Japan. VGC owes a lot of this success to Sonic's portable titles, mainly the ones released after 2013 such as Sonic Dash, Sonic Runners, Sonic Dash 2: Sonic Boom, and Sonic Runners Adventures. ![]() In fact, according to the list of updated sales published by Sega - and reported on by VideoGamesChronicle - the IP has accumulated total sales of 1.5 billion units sold through the last fiscal year ending in March 2022. About 70 percent of Sega's video game sales last year came from the overseas market, according to Xtrend, and one of the forces driving this popularity is the Sonic franchise. ![]()
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